The Center for Health Care Market Innovation conducts research on the demand for health care, how it is changing, and the capacity for new financing and delivery models to successfully meet changing consumer needs.
Through a substantial lead gift made by an anonymous corporate donor, the center launched in summer of 2016 with ongoing financial support from corporations that are affected by the changing demand for health care.
“The customer for healthcare services is shifting from commercial payers to individual consumers. Understanding their preferences and wants will be central to reconfiguring health care markets. The Center’s research activity fills this void.”
Larry Van Horn
Latest NewsFor years I have been conducting research in consumer-driven health care markets. In partnership with the largest cash transaction platform in the US, and the nation’s largest health care medical claim clearinghouse we conducted a groundbreaking, heretofore impossible analysis to compare the cash prices offered in the market with the prices paid by insurers to providers for the same services.
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With corporate backing secured, officials at Vanderbilt University’s Owen Graduate School of Management will this summer launch The Center for Health Care Market Innovation to study big-picture questions about how the demand for, the capacity of and the delivery of health care are changing.
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PublicationsFrom The American Journal of Transplantation Volume 19, Issue 4. Allocation of scarce livers for transplantation seeks to balance competing ethical principles of autonomy, utility, and justice. Given the history and ongoing dependence of transplantation on public support for funding and organs, understanding and incorporating public attitudes into allocation decisions seems appropriate.
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As more people are enrolled in high deductible plans, they will begin to act more like consumers in any other market, who are price sensitive and willing to shop around for a service that satisfies their preferences.
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