The Center for Health Care Market Innovation conducts research on the demand for health care, how it is changing, and the capacity for new financing and delivery models to successfully meet changing consumer needs.
Through a substantial lead gift made by an anonymous corporate donor, the center launched in summer of 2016 with ongoing financial support from corporations that are affected by the changing demand for health care.
“The customer for healthcare services is shifting from commercial payers to individual consumers. Understanding their preferences and wants will be central to reconfiguring health care markets. The Center’s research activity fills this void.”
Larry Van Horn
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